Brand Trust || Swaransh IT Solutions

Introduction

Brand Trust

Blockchain has the potential in ensuring or restoring faith in brands. Brand mistrust is at an all-time high, and marketers can use blockchain to build trust.

At VeriDoc Global we want you to look at how blockchain applications and platforms can affect consumer-brand relationships, building on consumer brand trust using blockchain technology. VeriDoc Global is in a position to be able to draw upon a number of real-life examples of blockchain adoption.

Blockchains unique features can impact on various areas of interest for strategic brand management, such as the adoption of digital currencies, brand storytelling, along with the use of blockchain-enabled loyalty programmes. Expanding the role of intermediaries in online advertising, brand transparency and trust for brands in marketplaces.

Quality

Supply chain trust and label misinformation are of high concern for consumers. They increasingly care about the origin of their products, including quality, ethics, safety and environmental impact. These are important concerns, and Blockchain will allow us to scan a brand QR code to verify claims, of being organic for instance, and then see information about the animal feed that was used, the processing plant, shipping and stocking.

This transparency will inspire more trust in that brand.

Public blockchain is truly decentralized and goes well beyond smart contracts.

Awareness

Social media is ripe for a disruption by blockchain. Bots and fake influencers have been a problem for years and phony content is rampant. Digital payment fraud is getting more sophisticated. And there’s growing consumer skepticism regarding influencer marketing, right now it's about building trust and having a platform to do that one.

Start-ups are working to solve all or small parts of the problem by being able to engage with customers who have their identities verified. These types of systems are utilizing blockchain to put money right in the hands of the content creators and social media influencers through token-based rewards and reputation. Blockchain as a technology can be a tool to help solve some of the biggest consumer problems with current social media platforms such as privacy, relevant content and control over data. All of this important moving forward.

Loyalty

Blockchain-based loyalty programs address a number of issues that drive customers away from traditional loyalty programs. And for good reason. Among them are problems with redeeming points before they expire and keeping track of multiple loyalty programs.

Low redemption rates are a big problem for loyalty marketers. Members that are not redeeming are not actively engaged in the loyalty program. On the flip side, members who redeem points are more engaged, spend more and are more satisfied with loyalty programs and this is good for the client and the customer.

Blockchain also allows a customer to store all points in a single wallet rather than trying to manage multiple programs. There would not be separate rules for acquiring and redeeming points from different loyalty programs as is currently the case. It makes it easier and simpler for all parties.

How does the VeriDoc Global

Solution Work?

what are our

key features

FOREFRONT OF SECURITY

Data is immutable on blockchain and can’t be breached via an attack on a single server or database.

INCREASED TRANSPARENCY

Governments and businesses know exactly when and where the goods have changed hands.

INCREASED SAFETY

Increases the speed in which problems can be identified and products can be recalled.

VERIDOC GLOBAL

SOLUTION

VeriDoc Global has developed a solution that involves embedding a QR code on an item with a unique digital hash inside the QR code. The hash holds a string of information that is then placed on the blockchain network for security, verification and most important end user validation. Using a QR code reading app, customers can scan the QR code on the item once it has been delivered to them to verify the authenticity of items.

Throughout the shipping process, the QR code can be updated with information verifying when and where the product has changed hands. Using any QR code reading app, scan the QR code on the pharmaceuticals and the app will show you the true document produced by the issuer. This allows you to compare and see if the pharmaceuticals is an original or a fake.

this is our

brand trust
manufacture flow

CREATE AN ITEM

Manufacturer creates an item.

generate qr code

VeriDoc Global generates a QR code that contains a unique hash value with information about the item.

GENERATE PDF IN CLIENT’S SECURED SERVER

VeriDoc Global generates a PDF from the new document and stores this on the client’s secured server.

generate unique hash value on blockchain

The information is placed on the blockchain.

POPULATE THE DATABASE

VeriDoc Global populates a database with the unique hash value, blockchain transaction (to preview the original International Health Care Card).

STEP

01

CREATE AN ITEM

Manufacturer creates an item.

STEP

02

generate qr code

VeriDoc Global generates a QR code that contains a unique hash value with information about the item.

STEP

03

GENERATE PDF IN CLIENT’S SECURED SERVER

VeriDoc Global generates a PDF from the new document and stores this on the client’s secured server.

STEP

04

generate unique hash value on blockchain

The information is placed on the blockchain.

STEP

05

POPULATE THE DATABASE

VeriDoc Global populates a database with the unique hash value, blockchain transaction (to preview the original International Health Care Card).

this is our

brand trust
customer flow

QR CODE READER

Item is scanned using any QR code reader.

PREVIEW ORIGINAL HEALTH CARE CARD

User is redirected to a secure VeriDoc Global webpage that displays the unique hash value, original International Health Care Card.

VISUAL INSPECTION

User validates the authenticity of the International Health Care Card by visual inspection.

VALIDATE HASH VALUE ON BLOCKCHAIN

User may validate the unique hash value on the blockchain and verify that the hash values are identical.

INFORMATION UPDATE

The QR code can be updated with additional information showing that a person has less points available on their driver’s licence due to speeding offences (optional).

QR CODE READER

Item is scanned using any QR code reader.

STEP

01

PREVIEW ORIGINAL HEALTH CARE CARD

User is redirected to a secure VeriDoc Global webpage that displays the unique hash value, original International Health Care Card.

STEP

02

VISUAL INSPECTION

User validates the authenticity of the International Health Care Card by visual inspection.

STEP

03

VALIDATE HASH VALUE ON BLOCKCHAIN

User may validate the unique hash value on the blockchain and verify that the hash values are identical.

STEP

04

INFORMATION UPDATE

The QR code can be updated with additional information showing that a person has less points available on their driver’s licence due to speeding offences (optional).

STEP

Browse By Category

Proof Of Concept

International Health Card

Proof Of Concept

DELIVERY AND DISTRIBUTION

EXPRESS POST

Proof Of Concept

COFFEE

WINE

ARTISAN LOAF

BABY FOOD

Proof Of Concept

CERTIFICATE OF TITLE

Proof Of Concept

UNIVERSITY CERTIFICATE

ASSIGNMENT COVER SHEET

BANK STATEMENT

CREDIT REPORT

Proof Of Concept

CBD OIL

INSULIN

PENICILLIN V POTTASIUM

CHOLESTEROL HEALTH MANAGER

Proof Of Concept

TIMESHEETS WEEKLY

EMPLOYEE ID DATA

TIMESHEETS MONTHLY

Proof Of Concept

VERIFIED RIDER DRIVERS CHECK

DIGITAL DRIVERS LICENCE

Proof Of Concept

AVIATION ID

DRIVERS LICENCE

EMPLOYEE ID CARD

HEALTH CARD

Proof Of Concept

AUSTRALIAN PASSPORT

TANZANIAN PASSPORT

PNG PASSPORT

Proof Of Concept

GMO-FREE CORN

Our Products

Our Products

solution

BRAND TRUST

SWARANSH IN COLLABORATION WITH VERIDOC GLOBAL VERIFICATION

Proof of Concept:

Introduction

Brand Trust

Quality

Awareness

Loyalty

How does the VeriDoc Global

Solution Work?

what are our

key features

FOREFRONT OF SECURITY

INCREASED TRANSPARENCY

INCREASED SAFETY

VERIDOC GLOBAL

SOLUTION

this is our

brand trust manufacture flow

CREATE AN ITEM

generate qr code

GENERATE PDF IN CLIENT’S SECURED SERVER

generate unique hash value on blockchain

POPULATE THE DATABASE

01

CREATE AN ITEM

02

generate qr code

03

GENERATE PDF IN CLIENT’S SECURED SERVER

04

generate unique hash value on blockchain

05

POPULATE THE DATABASE

this is our

brand trust customer flow

SWARANSH IN COLLABORATION WITH VERIDOC
GLOBAL VERIFICATION

brand trust
manufacture flow

brand trust
customer flow